When should you choose private AI?

Your employees already use ChatGPT or Copilot, with or without a policy. The question is not whether you use AI, but which data leaves the building when you do. Four questions decide whether a public service is enough, or whether you will soon have to explain something to the auditor that you cannot explain.

Four questions that decide it

  1. 01

    How much text and data is involved?

    AI pays off where a lot of text or unstructured data is involved: email, case files, documents, legislation. A process with fixed rules or a dashboard is just software; it does not need AI.

  2. 02

    May this sit with a US provider?

    Client files, personal data, contracts, or knowledge that defines your competitive position do not belong with a US provider. Public information and marketing copy do.

  3. 03

    Can you tell the auditor where your data is?

    For ISO 27001 or a supplier assessment, you need to explain where your data is stored and who has access. If it sits outside the EU, you have no conclusive answer for an auditor, municipality, or client.

  4. 04

    How consistent does it need to be?

    Should the same question still give the same answer in six months? Public providers switch models on their schedule. With private AI, the same model runs until you decide to switch.

Private AI or ChatGPT, Copilot, and Azure OpenAI?

Public AI is not wrong. The difference is where your data lives and who makes the decisions.

Where your data lives

ChatGPT Enterprise, Copilot, Azure OpenAI With a US provider. A European data location is often available.
Private AI at Wabber On our own hardware in the Netherlands, at Wabber or on-premise at your site.

Legislation

ChatGPT Enterprise, Copilot, Azure OpenAI Subject to the US CLOUD Act, even with data in Europe. For BIO or the EU AI Act, you have to account for that yourself.
Private AI at Wabber Dutch company, Dutch hardware, no CLOUD Act. That makes accountability under BIO and the EU AI Act easier.

Costs

ChatGPT Enterprise, Copilot, Azure OpenAI Per user or per use. The provider sets prices and can change them at any time.
Private AI at Wabber A price agreed in advance for your environment. No price change on the vendor's schedule.

Who controls the model

ChatGPT Enterprise, Copilot, Azure OpenAI The provider. Models are replaced or retired on its schedule.
Private AI at Wabber You decide. A new model only goes live after testing on your own data.

Model quality and pace

ChatGPT Enterprise, Copilot, Azure OpenAI The newest and strongest models, available immediately.
Private AI at Wabber Open-source models such as Llama, Mistral, and Qwen. Strong enough for case files, email, and legislation; for general writing no better than public.

Entry

ChatGPT Enterprise, Copilot, Azure OpenAI A licence today, up and running tomorrow. From a few tens of euros per user per month.
Private AI at Wabber A custom project from €25,000; lower via SaaS. Only pays off with a lot of confidential text or data.

When public AI is perfectly fine

For public information, marketing copy, or general writing without client or company data, a public service is often sufficient. Private AI pays off as soon as AI works with confidential text or data: client files, contracts, procedures, or trade secrets.

Still unsure which way to go after this comparison? Tell us about your situation.

Schedule a no-obligation call

What does private AI cost?

A custom AI project starts at €25,000, depending on the application. We start with a single process and expand once the return is proven. Some solutions are available as SaaS with a monthly subscription, which lowers the entry point.

Considering building something yourself with Claude, Codex, or Copilot? Read when building it yourself makes sense

What it delivers in practice

Four applications run in production on our own GPU cluster in the Netherlands, from support tickets and sales to a knowledge assistant for municipalities with 800,000+ legal articles.

View the applications →

Frequently asked questions

What are the risks of doing nothing?

Employees often already paste client emails, quotes, and case files into ChatGPT. That is a data leak you cannot see, a GDPR risk, and for municipalities a BIO question. Your own environment makes that use safe instead of forbidden.

Can we use public and private AI side by side?

Yes. Many organisations use public AI for general writing and private AI for anything involving client or company data. What matters is that employees know which data may go where.

How quickly can we start?

On Wabber's shared cluster, quickly; a dedicated or on-premise environment needs more preparation. In a first conversation we decide which process and which model fit.

Are we locked in to Wabber afterwards?

No. Private AI runs on open-source models. You decide when a model is replaced, and you are not bound to the terms of a single vendor. And if a public provider retires a model or changes its prices, it does not affect you. Want to bring the environment in-house later? That is open for discussion: you buy and host the hardware, we set it up and maintain it.

Does Wabber also use public AI?

Yes, when that is responsible and sensible. For public information or writing without company data, we choose a public model too. We only recommend private AI where it pays off.

Do you know which data leaves the building today?

Visit us in Etten-Leur: we show you what runs in production with us and tell you honestly whether private AI pays off in your situation.